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Lengers Yachts expands into Belgium

Lengers Yachts is opening a branch in Knokke-Heist in order to manage the Belgian market.

POSTED On 04.03.2021

Because the demand in the top segment of motor yachts in Germany and the Netherlands has increased enormously in recent years, the high-end, exclusive yacht dealer was shorthanded and not always able to serve their southern neighbours to the high standards they are known for. They do have those extra hands now, in the person of Philippe Van de Ryse: he will become sales director for Lengers Yachts in Belgium, taking on the daily management of the office in Knokke-Heist Het Zoute. Philippe was previously co-founder and manager of 'Zoute Events', the organizer of the famous and fashionable classic car event 'Zoute Grand Prix' in Knokke-Heist. He took the anniversary edition of this classic car event as the perfect moment to part ways. “It was a great course, a fantastic experience, but it was time to take on an new challenge,” said Philippe Van de Ryse. This new path ended up at the family business in Muiden.

CEO Bas Lengers: “In Belgium, you have to be a native Belgian to achieve something, it is all about your connections. With his extensive network and his work experience in Knokke and far beyond, Philippe is the right man for the right job. ” Lengers has managed to acquire an office building on the Zeedijk in Knokke-Heist, an absolute prime location in the prosperous seaside resort, “a place where everything is happening”. At this support point, where the renovation is currently in full swing, video screens and scale models of the brands represented by Lengers Yachts are being installed. Those brands are: Sanlorenzo, a boutique company in the yachting industry that annually constructs a select number of unique series-built composite yachts with custom interiors; Bluegame (100% subsidiary of Sanlorenzo), which excels in a tough, completely innovative concept, robust and seaworthy, an absolute new milestone in yacht design; Prestige, which is distinguished by a unique quality-price ratio, with a beautiful collection from 42 to 70 ft and SACS, the top of the line in fully custom-built RIB boats. A wide selection to choose from! In addition to this extensive collection, the family business stands out for its expertise, personal character and service. On July 1st 2021, the doors in Knokke will open and the upcoming Belgian clientele can look forward to a warm welcome.

Lengers: “There, contacts are made and interests cultivated, then the customer comes to Muiden or takes us directly to the shipyard in France or Italy for a sea trial.”

At the launch this summer, the Bluegame BGX60 will be festively presented. The BGX60 - is a sequel to the enormous success of the BGX 70, of which 13 models have already have been sold. She is the first powerboat to compete with flybridge yachts. In the course of 2021, the Sanlorenzo 90 A and the Bluegame BG72 will make their world premiere – at the Cannes Yachting Festival -, and the Prestige 690 – at the Lengers Boat Show 2021 will also make her debut. Not only is Lengers Yachts expanding its portfolios, in addition to the new location in Knokke-Heist, an office in Munich will be opened later this year, and a branch in Helsinki is also on the planning. Many companies and sectors have had a bad year, however, the corona virus did not get a grip on the luxury yachting industry. Lengers: “We performed very well last year and also got off to an excellent start in 2021. We have already closed an enormous number of transactions. Now that we are also focusing intensively on the Belgian market, we expect that the requests will only increase. ”